Just read about this on Valleywag and thought the plannersphere should know about it.
In the most far-fetched example of 'branded utility' I've seen, K-Fed has been teamed up with a search engine.
Hypothesis: what a rubbish idea.
Or maybe I'm wrong and it's a marriage made in heaven.
Let's be fair and test K-Fed's appeal as The Face of Search by tracking his progress with Alexa.
Kevin's search appeal seems to be in the ascendant this week, presumably as a result of the site's launch campaign.
Let's see how long this lasts, and whether Kevin has the staying power to take the top spot in internet search.
I'm rooting for him.
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